Huge success with Social Media workshops from Kirsty Lawrence from Mann Social | March 2021

As part of the series of small business workshops, in partnership with Business Isle of Man, we teamed up with Kirsty Lawrence from Mann Social to deliver two social media for business workshops.

Date: Tuesday 09 March 2021

Our series of small business workshops, in partnership with Business Isle of Man, kicked off with phenomenal success when we teamed up with Kirsty Lawrence from Mann Social to deliver two workshops on social media for business.   

The workshops, delivered via Zoom, focussed on Facebook and Instagram with almost 200 people attending across the two.

Each session was recorded and can be re-watched using the links below: 

| Facebook for Business |

Overview:
Are you looking to understand how to leverage Facebook for your business? To know how often to post, grow followers and engagement, generate more traffic and recognise what good looks like?
This workshop will show you how to make the most of your Facebook business page leaving you with actionable tips and insight into strategies to test in 2021.
What will attendees learn / take away from this session?
By the end of the session, you will have a good understanding of:
• The importance of being secure on Facebook - including how to set up 2-factor authentication
• What makes Facebook tick – a closer look at the algorithm and how you can make it work for your business page
• What success looks like - an overview of Facebook analytics, and how to define your KPIs
• Setting up your Facebook Page for success
• Developing a content strategy which enables you to post consistently with ease
• Community management and social networking
• When and what to ‘boost’
Who is the session for?
The workshop is for small business owners operating in all sectors across the Isle of Man who are looking to gain a better understanding of Facebook and how it can help to grow their business.

zoom recording    slides

| Instagram for Business |

Overview

Using Instagram for small business is a powerful and affordable way to grow your audience.
Leveraging Instagram successfully can enable you to reach new audiences easily, strengthen connections with existing followers and customers and drive traffic and sales.
It’s easy to waste hours on the platform without achieving results and so approaching Instagram strategically is key.
In this workshop you will learn what and when to post on your feed and in your Stories, how to utilise features, the importance of a hashtag strategy and social networking.
What will attendees learn / take away from this session?
By the end of the session, you will have a good understanding of:
• The importance of being secure on Instagram- including how to set up 2-factor authentication on your account
• What makes Instagram tick – a closer look at the algorithm for Instagram feeds and stories and how your business can leverage it
• The importance of your business bio and ‘link in bio’
• What success looks like - an overview of Facebook analytics, and how to define your KPIs
• Developing a content strategy which enables you to post consistently with ease
• The power of strong copy and one clear call to action
• How to develop a hashtag strategy
• The power of networking and nurturing relationships on Instagram
• When and what to ‘boost’
Who is the session for?
The workshop is for small business owners operating in all sectors across the Isle of Man who are looking to gain a better understanding of Instagram to grow your following, create trust and increase conversions.

zoom recording    slides 

 

Huge thank you to our amazing presenter, Kirsty Lawrence for delivering these workshops