PwC and reduce environmental waste at Isle of Pride festival

With over 12,000 attendees at the Island’s second Pride festival this year, it was more important than ever that Isle of Pride made a new commitment to improve the event’s environmental sustainability. PwC Isle of Man joined forces as the first ever ‘Pride Nature Partner’, supplying 5,000 reusable and recyclable ‘Love is Love’ cups, printed with eco-ink, which significantly reduced the festival’s single use plastic waste to only 30kg.

Date: Wednesday 07 September 2022

Sold for a small fee by on-site vendors as a way to fundraise for Isle of Pride’s invaluable community work, festival attendees were encouraged to take their cups home as a reusable Pride keepsake and use them again at future Pride events.

PwC Nature Partnership Pride festival cup’ image credit: Chris Kissack

Dawn Kinnish, Director at Isle of Pride, shared: ‘The effect that the PwC recyclable cups had on-site was visible compared to last year. We had so much positive feedback about the cups and the design from attendees - they proved to be popular and almost sold out. As well as noticeably improving the festival’s eco-impact, the cup revenue will help us grow Isle of Pride’s team and initiatives.

‘Alongside the cups, we welcomed Clara from with recycling facilities. This had a massive impact on the amount of general rubbish and ensured waste was properly managed. Both initiatives helped to make Pride’s first sustainable commitment a great success.’

Throughout the festival, PwC volunteers worked with, Pride’s first Recycling Partner, to tidy the site and manage the recycling bin collections. 

PwC Isle of Man team at Pride’ image credit: Lucia Dickson Photography 

Clara Isaac, Founder, commented: ‘The reusable cups were definitely a hit and an admirable feature that I would love to see rolled out to other events!

‘In total, we collected 100kg of cans and only 30kg of plastic. I was surprised at the minimal weights! That’s 15 wheelie bins full of cans and only 4 wheelie bins of plastic - most of which were water bottles, large bottles used by the bars and food containers.’

Paul Jones, Corporate Responsibility Lead at PwC Isle of Man, said: ‘The Nature Partner sponsorship was our first choice as it connects two crucial areas of our business - valuing differences in our people and operating in an environmentally responsible way.

‘We’re delighted with the significant waste reduction outcome and believe this makes a fantastic example for prioritising an environmental strategy when planning any large-scale event on the Island.

’At PwC Isle of Man, our team cares for each other, the local community and the Island’s environment, and we thank Isle of Pride for their hard work and dedication in bringing together such a thoughtful celebration.’