Espresso Series: Digital Marketing That Drives Pipeline and Profit for B2B Companies

Back to Chamber Events

23 October 08:30 AM

Launchpad, Douglas

Many B2B businesses making over £1M a year are sales-driven and view marketing as a secondary function—often reducing it to social media posts and brand visuals rather than a revenue-driving engine.

However, studies show that marketing can contribute at least 25% to the sales pipeline, especially in SME markets. Learn the foundations of data-driven marketing and how to transform marketing from an afterthought into a key part of your revenue strategy.

You'll learn:

How marketing impacts the sales pipeline and why leadership buy-in is crucial.
The marketing funnel—what it is and how to diagnose weak points.
The key metrics and tools you need to measure marketing’s contribution.
Practical steps to fix broken areas in your funnel—from generating traffic to improving lead quality.

By the end of this session, you'll have a clear roadmap to track, measure, and optimize your marketing efforts for 2025 and beyond.

Mark your calendars, tickets are coming your way soon!