UCM | Introduction to Digital Marketing | Dec 2024
13 December 2024
Jumpstart your business with our Introduction to Digital Marketing workshop. Designed for new businesses and small companies, this session covers the basics of digital marketing. Learn the difference between traditional and digital marketing, and how online channels like social media can help your business grow. We’ll guide you through the essentials of building an online presence, from designing a user-friendly content to understanding the importance of key digital platforms. Perfect for beginners, this workshop will give you the tools to take the first steps in marketing your brand online. You’ll also have the chance to analyse real-life examples and gain practical insights. By the end, you'll be ready to start planning your digital marketing strategy.
Learning Outcomes:
- Understand the basics of digital marketing
- Identify key digital marketing channels
- Develop an online presence strategy
Content Overview:
- What is digital marketing? Definition and importance for small businesses. Difference between traditional and digital marketing
- Key digital marketing channels. Social media (Facebook, Instagram).
- Website basics. The role of a website in digital marketing. What makes a good website? (design, user experience, mobile-friendly)
Course Dates:
Start Date: 15/01/25
Course Type: Upskilling
Course Code: Q4844
Start Time: 6.30pm - 8.30pm
Hours: 2 hours per week
Duration: 3 weeks
Fee: £95
How to apply for this course:
- Download, complete & return this form. We will then call you to take payment and confirm your place on the course.
- OR Pop in to our Homefield Road campus to complete the form and make payment.
- OR Call 648200 to speak to one of our team.
- If the dates shown above aren't suitable please register your interest by emailing adultlearning@ucm.ac.im